Brand Development

Facilitator:

• Melissa Pascal

About the Course:

• In this course, you will learn about creating a strong brand for your company. Branding presents an opportunity for SMEs to build customer credibility and compete with larger organisations.

The objectives of this course are as follows:

• To understand the four segments of branding
• To identify the 5 C’s associated with branding
• To develop a brand outline and business statement